If you haven’t set up a business account on Pinterest yet, I highly recommend you do it, like ASAP. 

Check out these statistics about Pinterest in 2019. 

Some key points in this article include: 

1. There are over 291 million monthly active users
2. Women make up the majority of the users on Pinterest
3. 50% of millennials use Pinterest every month.

If your target audience includes millennial women, Pinterest is where you need to be. Leveraging the power of this search engine by learning how to start a Pinterest business account can greatly impact your bottom line. 

According to the article, “Ninety percent of weekly users turn to Pinterest to help them make their purchasing decisions.”

I know this is true for me. I don’t go to a specific website to look for a cute dress, I go to Pinterest. Why? Because I can immediately see a variety of dresses from different stores and at different price points. If I see something that piques my interest, I instantly visit that store to check out more. It also opens my eyes to new brands that may become my favorite. 

Another insane statistic from this article is, “By 2020, Pinterest ad revenue is projected to surpass $1 billion.” 

Ads are powerful on Pinterest, especially if you are selling products, but it’s also a great way to gain email subscribers and increase your brand awareness. This article goes more in-depth about ads.

So you may be thinking, this sounds so good, but how do I get started? Head on over to this blog post for tips on how to start a Pinterest business account and set yourself up for success. 

And do me a favor, hover over the picture to this blog post and pin it for me. 

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