If you’re a person of a certain age (I.e., a crusty, dusty, musty elder millennial), you probably remember the commercial jingle that went a little like, “We girls can do anything. Right, Barbie?” It’s burned in my brain for the rest of eternity. 

I was Barbie obsessed for many years, as was my oldest daughter. Barbie is the generation-spanning trendsetter who filled up hundreds of hours of imaginative fun on slow summer days, and she’s coming back to the big screen with the same feminine mystique she’s had for decades–and this time, she’s bringing some incredible marketing tips you can steal for your own business.  

Whether you’re a small business owner looking for fresh and innovative ways to advertise, or just a fan of the iconic doll, you’ll find something to take away from the Barbie movie marketing. 

Who knows? You just might  boost your sales with the help of a famous blonde bombshell. Now that’s something worth talking about!

Teaser Content

The Barbie movie marketing is giving us all the childhood nostalgia feels with its masterful marketing plan. Directed by Greta Gerwig and starring Margot Robbie as Barbie, the Barbie movie marketing team has been dropping little teasers here and there, just enough to keep us on our toes. But let’s take a moment to talk about what we’re all really excited about – Ryan Gosling. Seeing him looking like a plastic doll is giving us major 2010 vibes, and I’m absolutely here for it.

Steal the Look: Remember that marketing is more about planting the seeds of interest and trust than it is about a quick sale. Be consistent and stay on brand, and share a little info at a time. Tell a story in small bites. Reward your customers’ curiosity with teasers, exclusive content, and catchy language.

Mystery Plot

They’ve created a sense of mystery around the movie by not giving everything away at once. Curiosity sells. They’ve hooked us all by creating mystery around the film. We know it’s coming but don’t know exactly what to expect. It’s like figuring out what’s in the wrapped present that your mom has been hiding from you for weeks. And let’s be honest, we all love a good mystery. It’s what keeps us guessing and coming back for more. The folks behind the Barbie movie marketing really know how to play on our curiosity and leave us begging for more.

Steal the Look: Never let them know your next move, especially if it’s an exciting new product or service! Use social media and email marketing to drop hints. For instance, email clues or preview images.

AI-Inspired Selfie Generator

There’s nothing like the fear of missing out to inspire people to jump into a trend, and the genius marketers at the Barbie movie took that to heart with the AI selfie app that lets you turn yourself into a Barbie character. When it launched in April, it quickly went viral, with everyone wanting to see themselves as a member of the cast with the iconic Barbie font and Mattel starburst. The app made drab moms like me feel fabulous.

Steal the Look: As a business owner, you can take advantage of this trend by encouraging your customers to share photos of themselves using your products with a catchy hashtag. Or, you could start a new trend on TikTok by challenging users to create their own Barbie transformation videos. The possibilities are endless, and this fun and engaging marketing strategy will get people talking about your brand.

Strategic Collaborations

The Barbie team has partnered with other brands for joint ventures and co-marketing opportunities. Nothing Barbie does is basic, and neither are the movie’s partnerships. Food, clothing, home decor from brands like the Gap, Cold Stone and Pinkberry (obviously), Rugable, Crocs, and 35 or so more companies are embracing “Barbiecore”– the bubblegum pink aesthetic that’s classic Barbie.

Barbie bras and undies? MUndies has your back. 

Burger King burger with pink mayo? Sure, if that’s your thing. 

Chi hot tools? Naturally, so your hair will be as nice as Barbie’s.

Pink Crocs? Well, who wouldn’t?

Steal the Look: Partnerships can expand your customers to an entirely new market and bring in some buzz for your company. Look for companies that can complement your products or services and offer their audience exclusive or limited-time pairings. Partnering with organizations, local schools, and even your own customers on a referral basis can be a win-win for everyone involved.

All in all, Barbie has made her stamp on the marketing world, proving to be more than just an iconic child’s toy and hyped-up Hollywood movie.. You can make use of this classic character by tapping into a new way of marketing through our modern-day social media channels. Remember, sometimes the most out-there ideas are the ones that bring success. Finish off with a splash of color and unique content for extra charm! Ready to start creating? Integrate Barbie’s magic into your own social strategy with my 12 social media Prompts guide!

And don’t forget: If you want something done right – do it yourself. Right Barbie?

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Raise your hand if you downloaded Tik Tok during the pandemic for “fun,” and now you can’t stop scrolling?

Tik Tok’s astounding rise to the top –the top site of 2021 according to Google search–proves the enduring popularity of social media. With dozens of platforms with millions of engaged followers looking for precisely what you’re offering, investing your time in social media is still a great idea. But for most business owners, one question keeps them from posting consistently: how do I come up with social media ideas?

My answer (just like every other DIY marketing tactic I share with my clients) is twofold and straightforward: don’t overthink it and make a plan. Here are my top 4 tips on how to come up with social media ideas for your small business marketing.

Follow the Trends

Social media platforms are filled with people who have way more time than you to find and create trends, so the easiest way to come up with social media ideas is to follow the trend makers. Luckily, tons of smart people have launched apps that make finding trends easy.

• In-app Trending Sounds and Hashtags – LinkedIn, TikTok, Instagram, Twitter, and many more social platforms offer in-app trend tracking, so you’ll have plenty of content to choose from, especially if you’re short on time.
• TrendSpottr – The TrendSpotter app sources and curates a list of the ten most popular hashtags and sources. The  full version of TrendSpottr has a $49 / month subscription, but you can add it for free to your free Hootsuite account (cha-ching!)
• All Hashtags –  All Hashtags is a very cool free resource that gives you chart-topping ideas and a hashtag generator and helps you analyze your favorite go-to tags to see how popular they are.

The critical thing to remember with all these options (and there are dozens more, both free and paid) is to use them to boost the content you’ve already created or give your ideas for fresh content, NOT to stress you out or make you feel like you’re lagging!

Use Your Content Strategy

Content strategy isn’t just for blogging or emails but also can drive your social media content, so you’re not duplicating your efforts. Here’s how it works:

A client has identified April as “Treat Yourself Month.”

• She has planned two blogs: 10 Self Care Ideas to Try This Month; and Splurge v. Spend: How to Treat Yourself on Any Budget.
• She has planned three emails: two automatic emails with new blogs and one newsletter that includes a new product, a post from a fellow business owner with a complimentary business about taking care of yourself, and a behind-the-scene photo and short blurb about how she treats herself with her favorite things.

From this content strategy, social media will include:

• Each blog post shared twice (4 posts)
• Posts about the new product or featured product shared twice (2 posts)
• Link to her friend’s blog (1 post)
• Behind the scenes photo (1 post)
• Pictures of her favorite things from the newsletter (3 posts)

That’s 11 days worth of social media posts from a planned, cohesive content strategy! If you’ve planned to post three times a week, this will almost fill up your calendar. Add in some sales posts, an invitation to join a newsletter, and a testimonial from a client, and just like that, you have a full calendar.

Ask Your Customers for Social Media Content Ideas

Your social media content ideas should include educating your followers, especially about how your product or service can solve their challenges. So what’s the best way to find an answer? Backtrack and discover the question! Your customers are a vast resource in how to find social media content, so utilize them. Send surveys through email lists or transactional emails, ask questions on social media, and encourage associates to chat with customers about why they choose your product or service.

Once you have these ideas, think about how you can best present the question and solution in short form. Would an Instagram Reel or TikTok convey this best? Can you share with a visual and caption for Facebook, Pinterest, or Instagram? There’s no correct answer, and you may be able to use multiple ideas for the same topic.

Remember: if your clients find value in what you’re offering, others will. Anticipate their needs, and you’ll discover raving fans.

When you can find social media content ideas in this many places, you’ll be able to stop worrying about what to post and start getting intentional with your marketing!

content

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With my social media templates, creating a strategy, writing content, and evaluating your growth is easier than ever! Simplify with this free download that includes a Strategy Template, Content Template, and Analytics Template.

Send My Templates!

Your templates are on your way! Check your email and prepare for WAY more efficient marketing.

Your information is safe with me! 

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If you haven’t set up a business account on Pinterest yet, I highly recommend you do it, like ASAP. 

Check out these statistics about Pinterest in 2019. 

Some key points in this article include: 

1. There are over 291 million monthly active users
2. Women make up the majority of the users on Pinterest
3. 50% of millennials use Pinterest every month.

If your target audience includes millennial women, Pinterest is where you need to be. Leveraging the power of this search engine by learning how to start a Pinterest business account can greatly impact your bottom line. 

According to the article, “Ninety percent of weekly users turn to Pinterest to help them make their purchasing decisions.”

I know this is true for me. I don’t go to a specific website to look for a cute dress, I go to Pinterest. Why? Because I can immediately see a variety of dresses from different stores and at different price points. If I see something that piques my interest, I instantly visit that store to check out more. It also opens my eyes to new brands that may become my favorite. 

Another insane statistic from this article is, “By 2020, Pinterest ad revenue is projected to surpass $1 billion.” 

Ads are powerful on Pinterest, especially if you are selling products, but it’s also a great way to gain email subscribers and increase your brand awareness. This article goes more in-depth about ads.

So you may be thinking, this sounds so good, but how do I get started? Head on over to this blog post for tips on how to start a Pinterest business account and set yourself up for success. 

And do me a favor, hover over the picture to this blog post and pin it for me. 

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