In the early 2010s, bloggers were queens. I was a mommy blogger (although I hated that phrase) for many years around this time. I made some money, some friends, and discovered so much about marketing and how to start a blog to get leads. Plus, I got to write. What's...
What is a Lead Magnet? In marketing terms, a lead magnet is a valuable resource that your leads -- potential customers — can download or access in exchange for their contact information. If email addresses were currency, lead magnets would be the product your leads...
My son was in Kindergarten when I started my business. His class was the K5 Beehive and I was simply delighted by all the themes in their classroom, called the k5 Beehive. I didn't need much in the way of a simple mood board for my new company -- from the get-go, in...
Hot dogs are on sale, fireworks booths are peppering parking lots across the nation, and corporate America is looking longingly at the calendar in anticipation of a day off: that can only mean one thing — Independence Day is almost here. If you're working your...
I spent the first week of 2019 on the Disney Fantasy, cruising the Carribbean, soaking up rays and eating my weight in pineapple and watermelon. It was a blissful 7 days at sea, as we opted out of any type of data plan. My phone wouldn't load a text message even if I...
My husband loves game stores. He truly can't resist popping in to our local Game Stop and seeing what's new. In fact, there was a point in time where the manager not only knew him by name, but also held games back that she thought he'd like. Me? I am a sucker for a...
Are your customers engaged, but not buying? On average, it takes 7 times for a customer to see your content before they buy. How can you help this process? Collect leads! Here are a few tips on the process.
When was the last time you said out loud, "Wait -- it's already 4 pm?" For me, it's almost daily.Most business owners jump right into their day with a million things to do -- and asocial media calendar is almost always last on the list. When I started using social...
If you’re a bootstrapping entrepreneur living the DIY marketing life, you don’t have to do it alone! Join my free community of like-minded business owners and let’s talk marketing! (It’s a jargon-free zone!)