As a small business owner, you know that marketing is crucial, but it can leave you feeling like that one emoji where the dollar has wings. With the growing competition and noise in the market, creating a buzz around your brand, product, or service is necessary to stand out in the crowd. So what’s a small business owner to do? There are ways to market your business without breaking the bank. This blog post will explore some cost-effective marketing DIY tactics that can yield results. We’ve got you covered, from social media to email marketing and referral programs. So, let’s dive in.
Rewards Programs/Referral Programs
Word-of-mouth is one of the most cost-effective marketing DIY tactics. When your customers feel like they have something special someone else doesn’t have their loyalty will soar (just ask Taylor Swift!) Help your customers get in tune with their inner influencers by creating a rewards program that incentivizes them to refer friends and family to your business. The reward should be easy and valuable enough to motivate customers to refer others to your business. Other options include a frequent customers club or VIP insiders program.
Social Media, Including Facebook Groups
Social media is a great way to connect with your audience and build brand awareness. Start by identifying where your target audience is active on social media. Create engaging content that showcases your products or services and resonates with your audience. Utilize Facebook groups that are relevant to your business. Join these groups and engage with their members. The key word here is ENGAGE! There are thousands of Facebook groups out there, many of which are spam and promo central. Don’t be that gal.
Email Marketing, Including Cart Abandonment Emails
Email marketing is highly effective and can be incredibly inexpensive. Start by creating a list of current and potential customers. Then, craft emails that offer value and build trust. For example, you can create a welcome email sequence that introduces your business, provides a discount code, and highlights your products or services. Also, create cart abandonment emails reminding customers of the items they left in their cart. These emails can significantly increase your sales and return on investment.
DIY videos are engaging and can help demonstrate your products or services. Don’t worry about creating a Hollywood-quality production. Start by identifying frequently asked questions or common challenges that your customers face. Then create simple step-by-step videos that offer solutions. To edit, use options like Canva’s AMAZING video editing feature, the clips app on iPhones, or Capcut–the go-to for Tik Tok celebs. There are many free video editing tools available that you can use to create professional-looking videos.
Google My Business
Google My Business is a free tool that can help your business appear in search results and on Google Maps. Claim your Google My Business profile and ensure your information is accurate and up-to-date. Encourage customers to leave reviews, which can improve your online visibility.
Host an Event or Webinar
Hosting an event or webinar can be an excellent cost-effective marketing DIY way to showcase your business to a broader audience, add value to your offer, and establish your brand as an authority in your field. And sometimes value means having fun!
You can use social media, email marketing, and other platforms to promote your event and attract attendees. Make sure to provide valuable content, engage with your audience, and offer a call-to-action at the end to generate leads and sales. You can also partner with other businesses or influencers–think of a joint giveaway for attendees or a guest speaker who will let you steal their audience to promote it– to increase your reach and credibility.
Create Engaging Content
Lastly, engaging and valuable content is key to attracting and retaining customers. You can use blog posts, videos, infographics, and other formats to share your knowledge and expertise with your audience. The Honeycomb Marketing system relies heavily on deeply understanding your audience and how to engage them. By providing helpful information or insights and focusing on your customer’s pain points, you can build trust and credibility and drive traffic to your website. You can also use SEO tactics to increase your visibility and rank on search engines.
Using these cost-effective marketing DIY tactics, you can effectively market your small business without breaking the bank. Reward customers and engage them on social media, craft engaging email campaigns, create DIY videos, and claim your Google My Business profile.