4 Reasons You Should Try DIY Marketing for Small Business
Not long ago, a client told me how much they paid a marketing agency to plan their marketing and run Facebook ads. She runs a small product-based business, and while her business is booming, ongoing pricy marketing support just wasn’t in the cards. Plus, she...
How to Set Up a Pinterest Business Account
Do you think Pinterest could be the secret weapon in your business, but don’t know how to set up a Pinterest business account? Well, friends, you’re in for a treat! Jessica Sciuva, my fabulous VA and owner of JES Virtual Consulting, shares a few tips for...
How to Start a Blog to Get Leads
In the early 2010s, bloggers were queens. I was a mommy blogger (although I hated that phrase) for many years around this time. I made some money, some friends, and discovered so much about marketing and how to start a blog to get leads. Plus, I got to write....
Lead Magnets for eCommerce Shops
What is a Lead Magnet? In marketing terms, a lead magnet is a valuable resource that your leads — potential customers — can download or access in exchange for their contact information. If email addresses were currency, lead magnets would be the product your...
Simple Mood Board Tutorial
My son was in Kindergarten when I started my business. His class was the K5 Beehive and I was simply delighted by all the themes in their classroom, called the k5 Beehive. I didn’t need much in the way of a simple mood board for my new company — from the...
Do’s and Don’ts of Fourth of July Social Posts
Hot dogs are on sale, fireworks booths are peppering parking lots across the nation, and corporate America is looking longingly at the calendar in anticipation of a day off: that can only mean one thing — Independence Day is almost here. If you’re working your...
RealTalk: Ignore the Notifications
I spent the first week of 2019 on the Disney Fantasy, cruising the Carribbean, soaking up rays and eating my weight in pineapple and watermelon. It was a blissful 7 days at sea, as we opted out of any type of data plan. My phone wouldn’t load a text message even...
