I’ve talked to hundreds of small business owners about content, because content is my favorite thing to talk about besides Taylor Swift and True Crime, and one common invisible sting connects them: people hate DIy content creation. Like, a lot. Whether...
A few weeks ago, my family and I were enjoying breakfast at Golden Corral (I know………), and my husband got a call from his principal, which is unusual for a Saturday. He left to take the call and, when he came back, shared the most heartbreaking news:...
In the world of magazines and entertainment, where stories captivate and characters come to life, one element stands out as the star of the show—name power. The names of magazines, movies, and celebrities hold the key to their success, capturing the essence of their...
Barbara Milicent Roberts. Barbie, for short. Teacher. Movie star, Astronaut. Farmer. Gymnast. President. Beach babe. Entrepreneur. If you’re a person of a certain age (I.e., a crusty, dusty, musty elder millennial), you probably remember the commercial jingle...
As a small business owner, you know that marketing is crucial, but it can leave you feeling like that one emoji where the dollar has wings. With the growing competition and noise in the market, creating a buzz around your brand, product, or service is necessary to...
