I've talked to hundreds of small business owners about content, because content is my favorite thing to talk about besides Taylor Swift and True Crime, and one common invisible sting connects them: people hate DIy content creation. Like, a lot. Whether you're a solo...
A few weeks ago, my family and I were enjoying breakfast at Golden Corral (I know.........), and my husband got a call from his principal, which is unusual for a Saturday. He left to take the call and, when he came back, shared the most heartbreaking news: one of his...
In the world of magazines and entertainment, where stories captivate and characters come to life, one element stands out as the star of the show—name power. The names of magazines, movies, and celebrities hold the key to their success, capturing the essence of their...
Barbara Milicent Roberts. Barbie, for short. Teacher. Movie star, Astronaut. Farmer. Gymnast. President. Beach babe. Entrepreneur. If you’re a person of a certain age (I.e., a crusty, dusty, musty elder millennial), you probably remember the commercial jingle...
As a small business owner, you know that marketing is crucial, but it can leave you feeling like that one emoji where the dollar has wings. With the growing competition and noise in the market, creating a buzz around your brand, product, or service is necessary to...
Join my marketing training!
As a small business owner, I understand the importance of creating a strong brand identity and establishing an engaging relationship with your target audience. In the age of social media, these factors can determine whether or not your business succeeds. That's why I...
As a woman small business owner, you're familiar with the importance of digital marketing in your industry's successes or failures. The problem is, you're not exactly a marketing expert, and outsourcing your company's marketing strategy can be expensive. There's...
Raise your hand if you downloaded Tik Tok during the pandemic for "fun," and now you can't stop scrolling?
Not long ago, a client told me how much they paid a marketing agency to plan their marketing and run Facebook ads. She runs a small product-based business, and while her business is booming, ongoing pricy marketing support just wasn't in the cards. Plus, she didn't...
If you’re a bootstrapping entrepreneur living the DIY marketing life, you don’t have to do it alone! Join my free community of like-minded business owners and let’s talk marketing! (It’s a jargon-free zone!)